What Compels us to Keep Clicking on Spam? asks Lisa Vaas in e-Week.com. What sophisticated psychological tricks are used by spammers ? And she says that none of us are immune to their overtures.
Let us see: gullibility, lack of intelligence or rationality, there are many other psychological factors that trip up e-mail users. According to psychologists, motivation is an important factor: "Manipulating motivational processes of "approach and avoidance" are the most basic tricks spammers employ. Scam-spam often attempts to motivate click-throughs via pleasure/positive goals/positive outcomes, via avoidance of negative or unpleasant goals or outcomes, or with a combination of both. "
Beyond motivation, however, scammers must overcome skepticism, they do so by trying to convince recipients of their legitimacy, which can be garnered via many means, including intimacy/familiarity ("Is it you?" or "Hi from Lenny Cabrera") or authority ("Must Complete and Submit"). But also curiosity ("The report says"), freebies ("Unlimited Adobe Downloads"), current affairs ("Mother's Day," "Valentine's Day"), emotion/love/loss ("another week lonely"), auction fraud ("Brighton handbags"), employment scams ("Instant Payouts"), competition winner ("YOU WON"), and embarrassment ("attack obesity," "VIAGRA").
Nah, I am not infected... but how come I still receive spam mails ?
Full article is here : http://www.eweek.com/article2/0,1895,2151568,00.asp
Come on, give it a try, click on this link...
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